I’ve always maintained that the solution to combating Internet Piracy is to make it easy and cheap for consumers to get what they want. Comedian Louis CK did exactly that and put up a site to sell a video of his “Live at Beacon Hill Theatre” for only $5. So far he’s sold 110, 000 copies.
I think the other thing that makes this work is that he’s selling it personally. I think people feel less guilty about ripping off a corporate giant like Sony than someone with a face.